SAFARI - Sales Analytics for Account Revenue Improvement
SAFARI is an analytic process which identifies immediate sales opportunities within your installed database. As product vendors continue to focus on expanding their product line, offering both line extensions and new product offerings, they can easily lose focus on the proactive mining of business opportunities within their installed base. By introducing a structured, analytic review of the installed base, SAFARI can identify product upgrade paths where the gain is substantial from the perspective of both the customer and the sales force.
The SAFARI process generates compelling customer-specific, fact-based selling proposals for your sales team by analyzing your data through the use of sophisticated tools and knowledge. The salesperson can use this selling proposal immediately with the customer, eliminating the early stages of the sales cycle. The presentation will generate detailed discussions that will allow the sales person to tailor the proposal to the customer's specific needs. By using the Sales Analytics' Selling Proposal with the customer, he will generate the interest and agreement, or he will understand their objections quickly, thus reducing the sales effort.
SAFARI pinpoints variables such as changes in the service cost, changes in interest rates, pricing action for the product and new product introductions. In its analytic process, SAFARI identifies input systems, addresses upgrade scenarios including specific system sizes and financial terms.
Results
When a business can reduce the average days of receivables from 48 days to 36 days, the benefits are well understood and they drop directly to the bottom line for the business. To achieve this goal, resources will be allocated and priorities rearranged.
SAFARI offers a similar potential. If your customer has an average upgrade cycle of 48 months and you can reduce the cycle to 36 months, this will increase your sales revenue substantially. This would pull in business 12 months earlier! By studying the installed base and defining upgrade paths which satisfy the "pain to gain" ratio, you can shrink the upgrade cycle time. The upgrade offer to the customer can be crafted to the current business climate and product life cycle.
If you are looking for a reliable solution to help increase sales in your company you have come to the right place. Find out if SAFARI is right for you...Call 888.725.3772 Today!
